YEAR: 2012 | LOCATION: SOUTH AFRICA | FEATURE DOCUMENTARY
The independent documentary that started it all. In the summer of 2010, Ashwin and Jon left their jobs and traveled to South Africa with supporters of the US Soccer team to capture the first ever World Cup on the African continent. The characters we met along the way and their stories culminated in LADUMA, the Zulu word for “Goal!” that captures the triumphant spirit of the 2010 World Cup.